The marketing "your understanding" is the basic premise
To do the "creation mechanism that products and services are chosen, sell", to purchase and choose the products and services the major premise is to understand the customers will be. And customer structure analysis based on the customer DB, data analysis, which is accumulated in the house, such as purchasing data access log, through market analysis, such as "3C analysis", it will need to capture the customer's issues and needs. Of course, since these data are merely "a result of your behavior" is the center of the data, for the "what if? What can promote such behavior" "Why? The took such action", if you do not build a marketing hypothesis in the customer's point of view, we believe that it is difficult to make the products and services (which want to buy customers) sell-chosen works.
Even though your understanding, does not so simple. Even demographic attributes such as gender, age, place of residence is the same, customers' face unique challenges and values and needs is each person. Let alone, Internet penetration and an increase in the user terminal, in response to the flow of globalization, in the modern "customer diversification" is accelerating, even if the caller the same message to the entire customers with mass advertising, such as television and newspapers, expected to obtain the reaction and is difficult, to include marketing results, "our customers to optimize the approach" it is becoming essential.
In the "customer optimization and marketing", or increase if the results and approach to the "individual customers" (strategy) in addition to, optimization of providing information tailored to the interests and behavior of individual customers (Creative) , number environment (technology) that enables the customer support is necessary, marketing of the "strategy and Creative technology" Trinity I think we are being sought.
Toward the "customer optimization marketing" practices
That customers have diversified is as described above, but also by your stage, your interests and feel value (benefits), such as information contact attitude and behavior motivation is different. In order to increase the marketing success, because the is possible to migrate the customers of each stage to the next stage is required, "marketing funnel" provided to each customer stage to take advantage of, what kind of value in any approach how to, how to identify
high-estimated the degree of our customers, if you give a stimulus to our customers at any time, any way, any way, such as whether it is possible to arouse customer behavior, marketing communications ( It will be required to carefully consider and design the whole frame of the content and frequency, timing, etc.).
Changing the marketing approach for each customer per-customer stage, there is a limit to the human counterpart, but the utilization and marketing technology, if you can
design a marketing entire frame based on the marketing funnel, optimized efficiently and effectively to customers consider the marketing or expansion is not made possible.
Will What is a "customer to optimized marketing" for everyone? What is by all means consider this opportunity to invite you?