تاثیر فروش بر افزایش قدرت رقابت:
افزایش تقاضا: افزایش فروش به معنای افزایش تقاضا برای محصول یا خدمات شما است. این افزایش تقاضا میتواند به شما قدرت بیشتری در مذاکرات با تامین‌کنندگان و تعیین قیمت داشته باشد [1].
امکان توسعه محصول: با افزایش فروش، شما می‌توانید بیشتر به تحقیق و توسعه محصولات خود اختصاص دهید. این کار میتواند بهبود کیفیت و ویژگی‌های محصولات شما را تضمین کند و در نتیجه، شما را از رقبا تفکیک کند.
استراتژی تبلیغاتی: با افزایش فروش، شما به بودجه بیشتری برای تبلیغات و بازاریابی دسترسی خواهید داشت. این به شما امکان می‌دهد تا استراتژی‌های بازاریابی قوی‌تری را اجرا کنید و بیشتر به مشتریان پیام‌رسانی کنید.
سهم بازار: افزایش فروش به شما اجازه می‌دهد تا سهم بیشتری از بازار را تصاحب کنید. این باعث می‌شود که رقبای شما در بازار به شما بیشتر توجه کنند و شما در موقعیت بهتری برای رقابت قرار بگیرید.
تحقیق و توسعه مستمر: با فروش موفق، شما می‌توانید به مستمر در تحقیق و توسعه فعالیت کنید و با نوآوری‌های جدید به رقابت‌پذیری بیشتری دست پیدا کنید.
تجربه مشتری بهتر: افزایش فروش به شما امکان می‌دهد تا به بهبود تجربه مشتریان خود اختصاص دهید، این میتواند به شما افزایش قدرت رقابتی بدهد.
مزایای مالی: با افزایش فروش، شما درآمد و سود خود را افزایش می‌دهید که این میتواند به شما منابع مالی بیشتری برای رشد و توسعه کسب و کار فراهم کند.
پوشش اجتماعی: افزایش فروش میتواند به شما اجازه دهد تا با بیشترین اجتماعیت در بازار حضور داشته باشید و از این طریق نیز قدرت رقابتی خود را افزایش دهید.
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توجه داشته باشید که افزایش فروش نیازمند استراتژی‌ها و تلاش‌های مداوم است تا به این تاثیرات بر روی قدرت رقابتی دست یابید.
در دنیای امروز، شرکت های نفتی با چالش های فراوانی مواجه هستند. این چالش ها شامل نوسانات در قیمت نفت، محدودیت های محیطی، و تقاضای رو به افزایش برای انرژی هستند. در این شرایط، مدیریت دانش به عنوان یک ابزار برای بهبود عملکرد و ایجاد ارزش افزوده مهمترین جلبه ای می شود.
مدیریت دانش در صنعت نفت به معنای جمع آوری، ذخیره، تبادل و بهره برداری از دانش و تجربیات درون سازمانی است. این فرآیند بهبود فرایندها، تصمیم گیری بهتر، و ایجاد دانش سازمانی را ترویج می کند.
صنعت نفت به دانش و تخصص فراوانی نیاز دارد. از اکتشاف و استخراج نفت تا پالایش و توزیع، هر مرحله از فرآیند نیاز به دانش تخصصی دارد. بدون مدیریت دانش موثر، این دانش به طور نادیده گرفته شده و از بین می رود.
مدیریت دانش به مدیران امکان می دهد تصمیمات بهتری بگیرند. با دسترسی به داده ها، اطلاعات و تجربیات گذشته، تصمیم گیری ها مستندتر و موثرتر خواهند بود.
مدیریت دانش منجر به افزایش بهره وری در فرآیندهای نفتی می شود. افراد با دسترسی به دانش مناسب می توانند تصمیمات سریع تر و بهتری بگیرند.
شناخت دقیق خطرات و مشکلات ممکن است به پیشگیری از حوادث و آسیب های محیطی کمک کند.
مدیریت دانش منجر به ایجاد ارزش افزوده می شود. شرکت هایی که دانش خود را بهبود می دهند، می توانند خدمات و محصولات بهتری ارائه دهند.
4. راهکارهای موثر مدیریت دانش در شرکت های نفتی
سیستم های KMIS اطلاعات و دانش را جمع آوری و مدیریت می کنند و به کارمندان اجازه دسترسی به آنها را می دهند.
آموزش مداوم به کارکنان این امکان را می دهد که با تازه ترین دانش ها و تکنولوژی ها آشنا شوند.
با استفاده از دانش مدیریت دانش، شرکت های نفتی موفق به افزایش بازدهی چاه ها شده و استخراج بیشتری از منابع نفتی داشته اند.
با بهره گیری از دانش در مدیریت عملیات، هزینه های تولید و پالایش کاهش می یابد.
حفظ امنیت دانش و جلوگیری از دسترسی غیرمجاز به آن چالش هایی است که با آن مواجه هستند.
تغییرات سریع در تکنولوژی نیازمند به روزرسانی مداوم دانش هستند.
مدیریت دانش در شرکت های نفتی اساسی برای افزایش بهره وری، کاهش خطرات، و ایجاد ارزش افزوده است. با استفاده از راهکارهای موثر مدیریت دانش، صنعت نفت می تواند به بهبود عملکرد و پاسخ به چالش های آینده بپردازد.
https://goo.by/wxKeHyمدیریت دانش در شرکت های نفتی بهبود عملکرد و ایجاد ارزش افزوده می کند. این اهمیت از نیاز به دانش تخصصی در این صنعت نشات می گیرد.
استفاده از سیستم های مدیریت دانش (KMIS) و آموزش مداوم به کارکنان می تواند در مدیریت دانش کمک کند.
چالش هایی مانند حفظ امنیت دانش و تغییرات سریع در تکنولوژی در مدیریت دانش در شرکت های نفتی وجود دارند.
برنامه مهاجرت به کانادا از طریق استارتاپ ویزای Start up کانادا
What is “digital marketing”?
Digital marketing is a general term for all marketing that uses electronic devices and the Internet. We use digital channels such as search engines, SNS, email, and websites as a way for many businesses to connect with existing and potential customers.
Can you believe that the number of people who use the Internet every day is still increasing, even now that the Internet is so common?
The percentage of adults who use the Internet “always” has increased by 5% over the last three years. (Pew Research, English) Also, as is often said, the way people shop and buy things has really changed so much that offline marketing is no longer effective. It was.
In the past and now, marketing aims to “connect with your audience at the right place and at the right time”. Applying this to the modern world means that you have to meet online where the audience is already gathered, that is, online.
Introducing the world of all online marketing and digital marketing.
You can download a free eBook here that gives a thorough explanation of how to get new prospects online.
Hubspot has introduced "inbound marketing" in various places as a way to attract customers online, develop relationships and satisfy them. But there are still questions from around the world about "digital marketing".
Some people who have been involved in marketing for many years see inbound marketing and digital marketing as virtually the same, but there is a slight difference between the two. In addition, we learned from the marketers and company managers in the United States, Britain, Asia, Australia and New Zealand and found out how these small differences appeared in various places. .
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How to define digital marketing
Digital marketing is defined as leveraging a variety of digital tactics and channels for the purpose of connecting with customers online, where they spend a lot of time. There are a variety of techniques that fall into the category of digital marketing, from websites themselves to online branding assets such as digital advertising, email marketing , and online catalogs.
Digital marketing techniques and examples
Ideal digital marketing is an activity in which individual digital marketing campaigns are clearly organized to achieve the overall goal. Depending on the purpose and need of your marketing strategy, you can run large campaigns by combining free and paid channels.
For example, a content marketer creates a series of blog posts that help them get potential customers from their recent eBooks. In addition, social media marketers upload information that promotes blog posts in the form of paid posts on SNS and natural posts on their accounts. And E-mail marketers is to create an E-mail campaign to deliver more detailed information of its own to the people who have downloaded the eBook. Detailed explanation of each digital marketer will be described later.
Below is an overview of the most common methods of digital marketing and the channels involved.
Search engine optimization (SEO)
A website optimization process to improve your organic search traffic (or free traffic) by placing your website on top of search engine results pages. Channels that benefit from SEO include:
website
blog
Infographic
Content marketing
Production and promotion of content aimed at increasing brand awareness and traffic, lead generation, and customer acquisition. The following channels can be used for content marketing strategies:
Blog post
eBook and white paper
Infographic
Online catalog and lookbook
To learn about content marketing and use it for your business, check out the HubSpot Academy Content Marketing training resources .
Social media marketing
Promote brands and content on SNS for the purpose of improving brand awareness, traffic and lead generation. The following channels can be used for social media marketing.
snapchat
PPC (click charge)
A way to increase traffic to your website by paying the media for the number of clicks on your online ads. Google AdWords , the most common PPC, is a service that displays your links at the top of Google search results and pays for each click. Other channels that PPC can take advantage of include:
Facebook paid advertising
Twitter Promoted Tweets
LinkedIn sponsored message
Affiliate marketing
A performance-based advertising activity where you can receive referral fees by promoting other companies' products and services on your website. Affiliate marketing channels include the following:
Hosting video ads with the YouTube Partner Program
Affiliate links to be posted on SNS
Native ad
Native ads are content-centric ads that appear on the platform to blend into regular content without sponsors. BuzzFeed's sponsored article is a good example, but many people think that SNS ads ( Facebook ads and Instagram ads) are also “native”.
Marketing automation
Software aimed at automating simple tasks in marketing. There are many repetitive tasks in the marketing department that can be automated without human intervention, as in the following example:
Email newsletter
SNS posting scheduling
Contact list update
Lead nurturing workflow
Campaign tracking and reporting
Email marketing
Email marketing is used as a means of communication with your audience. In addition to content, discounts and event promotions, it is also used as a guide to the company website. The types of email sent in an email marketing campaign include the following:
Newsletter for blog subscribers
Follow-up email to visitors who downloaded from the website
Welcome email to customer
Year-end promotion for loyalty program members
Email series for customer nurturing (introduction of useful knowledge, etc.)
Online PR
Online PR refers to activities that aim to become a topic in earned media using content-based websites such as digital publications and blogs. Apart from being deployed online, it is almost the same as traditional PR. The channels that can effectively promote PR activities include the following.
Disseminating information to reporters using SNS
Engage with online reviews about your company
Engage in comments on personal websites and blogs
Inbound marketing
Inbound marketing is an online content utilization approach that attracts customers, develops relationships and satisfies them throughout the marketing funnel. Inbound marketing strategies can use all of the digital marketing techniques described above.
The role of digital marketers
Digital marketers will promote brand recognition and lead generation through all digital channels, combining free and paid channels according to their policies . Channels used include SNS, company websites, search results display order, email, display advertising, and company blogs.
Usually, we focus on various key performance indicators (KPIs) so that we can accurately understand the performance of each company. For example, a digital marketer responsible for SEO measures the “organic traffic” of their website. This is the traffic for visitors who find your website page in search results.
Currently, digital marketing is used for a wide range of marketing operations. Some small businesses have multiple digital marketers working as a generalist. As a large company, multiple specialists are in charge of each job, and each one is responsible for only one or two types of digital channels for their own brand.
Below are some examples of these specialists.
SEO manager
Main KPI: Organic traffic
To sum up the role of the SEO manager, make sure that your company appears in the top search results. Using various approaches for search engine optimization, we will work with content creators to improve our search rankings. The same applies to content posted on SNS.
Content marketing specialist
Main KPIs: time spent on pages, total blog access, YouTube channel registrations
Content marketing specialists are digital content creators. Always check the update schedule of your company's blog and devise a content strategy that includes videos. We often collaborate with people from other departments to effectively support our new product launches and campaign launches with promotional content on their digital channels.
Social media manager
Main KPIs: number of follow-ups, impressions, shares
Social media managers are just as their name suggests, but the SNS networks they target vary by industry. The job common to all is to schedule the content (text, images, videos) posted by the company. In addition, in cooperation with content marketing specialists, we may also formulate a strategy for deciding on the SNS network to post to for each content.
(Note: “Impressions” included in the KPI here means how many times your post appears in the user ’s news feed.)
Marketing automation coordinator
Key KPIs: email open rate, campaign click-through rate, lead generation rate (conversion rate)
Helps select and manage software to understand customer behavior and understand business growth trends across the marketing team . Since the marketing operations described so far are often performed individually, it is important to organize various digital marketing activities into one campaign and to have a person in charge who can confirm the results of each campaign. .
Difference between digital marketing and inbound marketing
At first glance, the two are very similar in that they are both primarily online and aimed at creating digital content and showing it to people. So where is the difference between the two?
The term “digital marketing” does not distinguish between push and pull strategies (currently outbound and inbound) in marketing. Both are included in the digital marketing category.
The goal of “outbound” digital strategy is to get as many people as possible to view marketing messages in the online space. At this time, it is not important whether the content is of interest to the viewer or whether it is welcomed.For example, the flashy banner ad that appears at the top of many websites pushes products and campaigns and may not be welcomed.
On the other hand, the “inbound” digital strategy attracts websites by providing useful assets on the online content to target audiences.The simplest and most effective inbound digital marketing asset is a blog that allows you to create articles that take advantage of the keywords your target audience searches.
As you can see, inbound marketing is a technique that uses digital marketing assets to attract online customers, develop relationships, and satisfy them. Digital marketing, on the other hand, is a collective term for all types of online marketing, whether inbound or outbound.
Is digital marketing effective for any business?
Digital marketing is effective for any business in any industry. Regardless of the type of product, the essence of digital marketing is to establish buyer personas, identify audience needs, and create valuable online content. However, not all businesses have a similar digital marketing strategy.
B2B digital marketing
In the case of B2B business, marketing activities centered on online lead generation are common. The goal here is to increase inquiries to the sales department. Therefore, a marketing strategy that attracts the highest quality potential customers from websites and secondary digital channels and transforms them into promising leads (leads) is required.
Outside of websites, many companies will focus on business channels like LinkedIn, which are popular with target audiences online.
B2C digital marketing
Depending on the price range of the product, in the case of B2C business, the goal of digital marketing is to attract consumers to websites and make purchases without going through sales representatives. It is.
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Therefore, rather than lead generation in the B2B business, we will focus on building a customer journey that completes the process from consumer access to the site to purchase. In such cases, the content that introduces the product is generally placed near the top layer of the marketing funnel. In addition, CTA (Call-To-Action) more aggressive than B2B business is required.
For B2C companies, channels like Instagram and Pinterest are often more effective tools than business-oriented platforms like LinkedIn .
What are the benefits of digital marketing?
Unlike typical offline marketing activities, digital marketing allows you to see accurate performance in real time. If you've ever advertised in a newspaper, you know how difficult it is to actually open that page and estimate the number of readers who have focused on your ad. You can't even know for sure whether the ad contributes to sales.
Digital marketing, on the other hand, can calculate the ROI of almost every component of marketing.
Below are some examples.
Website traffic
In digital marketing, you can use analytics software built into a marketing platform like HubSpot to know the exact number of website visitors in real time.
You can also check various analytics data such as the number of pages viewed by visitors, the type of device used, and the site from which the visit came.
This information can help you decide which channels to focus on based on the number of website visitors that each marketing channel creates. For example, if organic search traffic is only 10% of the total, you can decide to increase SEO and increase this percentage.
With offline marketing, it ’s hard to know how customers interact with your brand before making inquiries and purchases. Digital marketing, on the other hand, can identify behavioral trends and patterns until reaching the final stage of the customer journey. I can do it.
Content performance and lead generation
Suppose you want to print a product catalog and distribute it by mail. Although not online, this catalog is also a type of content. The problem is that I don't know how many people have opened the catalog and how many have left it in the trash.
Now, let's say you publish a catalog on a website instead of a print. In this case, you can accurately measure the number of people viewing the page where the catalog is hosted. You can also use the form to collect contact information for the person who downloaded the catalog. Not only can you know how many people responded to the content posted, but you can also get potential customers through downloads.
Attribution (attribute) analysis
An effective digital marketing strategy combined with the right tools and technologies can go from all sales records to the moment the customer first contacts the brand.
This process, called attribution analysis, allows people to look into the brand's products and identify trends in the buying process, so that improvements can be made in areas that need to be focused on in the marketing strategy and in the sales cycle. It is a useful source of information when determining what is necessary.
It is very important to clarify the correlation between marketing and sales. According to the Aberdeen Group , companies that have strengthened collaboration between marketing and sales report a 20% increase in revenue per year, while companies with weak collaboration have reported a 4% decrease. If digital technology can be used to improve the customer journey in the sales cycle, it will ultimately increase revenue.
Types of digital content to be produced
The type of content you produce depends on what your audience needs at each stage of the customer journey. Start by creating a buyer persona ( try this free template ) and identify the audience goals and challenges relevant to your business. Basically, we aim to create online content that can help achieve these goals and overcome challenges.
Next, consider the stage in the customer journey when the content is expected to be used. This is called content mapping.
Content mapping clarifies the following conditions as content targets:
The characteristics of the person to use (where buyer persona helps).
The road to the purchase of this person (life cycle stage).
There are many options for content formatting. The recommended format for each customer journey stage is as follows:
Recognition stage
Blog post: Effectively combining SEO and keyword strategies will contribute significantly to organic traffic growth.
Infographics: Infographics that can be easily shared increase the chances of being caught by new audiences by sharing content on social media. (For beginners , please use this infographic template (free) .)
Short videos: Easy to share, and posting to platforms such as YouTube will trigger new audiences.
Study stage
eBook: A more comprehensive eBook than a blog post or infographic, it is easy to get contact information registered as a price for downloading, and is effective for lead generation.
Survey Report: Important content that is also effective for lead generation. Industry-specific research reports and the latest data are often featured in media and trade magazines, and are effective at the recognition stage.
Webinars: Webinars that offer more interactive content can be more comprehensive than blog posts and short videos, making them ideal for content for the study stage.
Decision stage
Case Study (Case Study): Detailed case studies posted on the website can be an effective way to encourage new prospects to make decisions.
Testimonials: Even if your business is unsuitable for introductions, it is effective to post a simple “customer testimonial”. For the B2C brand, there are even more diverse formats. For example, in the case of apparel, it is possible to invite customers to purchase coordinated photos using their own brand hashtags and introduce them on the site.
How long does it take to produce results?
Because digital marketing makes it easier to evaluate ROI, people tend to think that results will be achieved in a shorter period of time than offline marketing. It is a town.
Build a comprehensive buyer persona to identify, attract, and focus on creating high-quality online content that can be transformed into a promising audience, and can achieve significant results within six months must.
If you ’re using paid advertising as part of your digital strategy, you ’ll find it even faster. However, for long-term, sustainable success, we recommend focusing on increasing organic (free) traffic using content, SEO, and SNS.
Does digital marketing require a large budget?
This is true for anything, but the budget you need depends on what you want to use in your digital marketing strategy.
If you already have a website and want to focus on inbound techniques such as SEO, SNS, and content creation, you don't need much budget. The main focus of inbound marketing is the production of high-quality content that audiences want to see. Except in the case of outsourcing, the only investment required is the time of the person in charge.
Initially, you can also host websites and create content using HubSpot's CMS (content management system) . If your budget is limited, you can use WordPress hosted on WP Engine using the simple theme of StudioPress .
It goes without saying that outbound marketing methods such as online advertising and buying email address lists require a reasonable budget. The size of your budget depends on how much you want the message to stand out.
Taking Google AdWords PPC as an example, you will have to compete with your peers in order to be ranked high in Google search results using keywords related to your business. Depending on the keyword's competitive rate, it can be relatively inexpensive or very expensive. This is why we encourage you to focus on organic traffic.
Positioning of mobile marketing in digital marketing strategy
Another important element in digital marketing is mobile marketing. In fact, even in the United States, where mobile popularity is not as high as in other countries, smartphone use accounts for 69% of digital media usage time, and there is research data that desktop-based digital media usage is less than half .
In other words, it is essential to optimize digital assets such as digital advertisements, web pages, and SNS images for mobile devices. If you have a mobile app that supports communication and shopping with your brand and users, it ’s counted as part of your digital marketing.
It ’s important that the online experience your company offers is as comfortable, whether it ’s from a mobile device or a desktop. Make your website mobile-friendly or responsive to make it easier to browse even on mobile devices. It may be necessary to consider shortening the input form so that content can be downloaded smoothly from mobile. For images on SNS, text may be interrupted due to the small display area on mobile devices. Always take into account how mobile users see it.
There are many ways to optimize digital marketing assets for mobile users. When promoting a digital marketing strategy , it is very important to consider the user experience on mobile devices. Keeping this point in mind will create an audience-oriented digital experience and, in turn, achieve the desired outcome.
How can I work on digital marketing in the future?
If you ’re already doing digital marketing, you ’ve probably seen a certain audience online. Still, there are still some areas where there is room for improvement.
Therefore, Hub Spot has prepared a document, “Why Digital Marketing?” That enables both beginners and experienced users to formulate effective digital marketing strategies simply by following the procedures . You can download it for free here .
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Venture companies often have one spokesperson. Such a person is recommended to make other company's PR friends early. There are lots of publicity study sessions and several Facebook communities. You can catch up with information by following several prominent public relations officers on twitter. There are exchange events including reporters, so please try to interact. However, if you do not practice and you only have study sessions and exchange meetings, you may be overwhelmed. I think that it is necessary to have a sense of balance to develop skills while grasping what is not enough for me.
ABeam Consulting's CRM consulting consists of five service areas, and provides the most comprehensive and innovative consulting services among domestic consulting firms. Experienced CRM consulting professionals in each service area will help maintain and expand corporate profitability and strengthen global competitiveness.
Strategic marketing refers to integrated marketing from a management perspective. In particular, the perspectives of adapting to innovations in the market environment and creating an organizational “selling mechanism” relate to initiatives as a corporate organization that go beyond functional measures. Until now, the focus has been on competitive market strategies and market adaptation strategies, but in recent years, there has been more work in terms of relationship marketing in a mature environment. Management directive close to the philosophy has been struck from customer satisfaction to customer loyalty.
We will respond appropriately to each of these thematic areas based on an integrated perspective of strategic marketing. In particular, a series of concepts ranging from marketing plans to sales management, marketing audits, and restructuring of product market strategies are expanding the scope of application of service goods, mainly production goods.
A Search Engine Optimization (SEO) manager is responsible for planning, implementing, and controlling all actions that bring the company website to the top of the search engine ranking. What makes a SEO planner
And what skills are necessary to succeed as an SEO manager? ALPHAJUMP tells you.
Job as SEO Manager - Working in Search Engine Optimization
What makes a SEO Manager and what skills and competencies are necessary to be successful as an SEO Manager in the job? The tasks include all measures to make the company website appear as high as possible in the ranking of the search engines.
Contents:
SEO Manager: Definition
Training & Requirements
tasks
Salary and earnings
canditature
Conclusion
You are looking for a job in SEO Management ? At ALPHAJUMP you get free job offers and job requests from employers looking for SEO managers.
1. Definition "SEO Manager"
SEO is the abbreviation for Search Engine Optimization and is translated with search engine optimization. The name is in this case also program, because as SEO manager one is responsible for making the company website appear in the ranking of the search engines as far as possible. Experience has shown that when searching online through Google, Bing and Co., only the results on the first page are usually taken into account. Thus, measures to improve the natural placement and thus the findability of one's own website in comparison with the competition have become more and more important in recent years.
In many cases, search engine optimization is also a sub-discipline of online marketing, as the measures are used specifically to draw attention to one's own website and thus to increase earnings in the long term. To do so, the SEO Manager first examines and analyzes current trends and online practices in order to develop a strategy based on these results. This helps to better rank the search results. The goal here is to cleverly choose the keywords, also called keywords, to guide future customers to their own website during the online search and to imply a buying process. Analysis tools help the SEO Manager to have an overview of the data and to optimize the strategies in the on-page and off-page area.
The profession of SEO Manager is also often referred to as an SEO Specialist or Search Engine Optimizer. Related names with a focus on marketing and advertising are SEA (Search Engine Advertising) and SEM (Search Engine Marketing)
"You ask yourself:
how do I become an SEO Manager?"
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2. Which requirements and competences are necessary for the job as SEO Manager?
In order to carry out the profession of the SEO manager, some competences are indispensable. A strong affinity for the topics of the Internet, technology and programming skills are required, beyond this knowledge in the popular content management systems also have an advantageous effect. Since these topics are very fast-paced, a steady commitment to this additional requirement is the SEO Manager. In order to develop an effective ranking strategy and to generate statistics accordingly, an analytical thinking and a high affinity to numbers are indispensable. The implementation of these also requires experience in project management and a goal-oriented approach as well as organizational skills.
For the content classification of the topics a commercial understanding and competences in the area of marketing are also necessary. Also editorial skills for the creation of the texts should be brought along. These are often demanded in the presentations, so that in addition to their own communication skills should be mature. As an interface between the external service providers and the marketing department, flexibility and teamwork are required to bring different topics in line.
2.1 Training as SEO Manager:
The necessary school skills are often achieved by further education on the basic courses in the field of IT and marketing, since a direct training as SEO Manager in the form does not yet exist. Since 2018, however, there is the training occupation "specialist in e-commerce", this training brings very competent SEO's. Due to the high level of technology and Internet content changes, they need to be constantly updated to continue delivering good results.
Also an academic education can be a way to SEO Manager. Through a communication or IT study you can get one step closer to your goal.
Overview - Career SEO Manager
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Overview - Career SEO Manager
2.2 Competences Must:
Technical and Internet affinity
programming skills
Analytical mindset
marketing knowledge
Presentation techniques & statistics
2.3 Competences Can:
organizational skills
good English knowledge
Handling CMS
Editorial experience
Considerable communication ability
Customer-oriented way of working
Resilience & flexibility
3. What tasks does an SEO Manager have?
The tasks of a SEO Manager are designed to increase the traffic on your own website and to promote your own content and also to increase the advertising revenue. To achieve this, two sub- disciplines have to be fulfilled: on-page and off-page optimization . The former includes all measures relating to the contents of its own website. This includes above all a relevant content creation and the optimization of the page layout. The task of the SEO Manager is to analyze keywords and incorporate them into the content. In the off-page optimization, links to other websites are created next to increase their own awareness.
Tasks - Career SEO Manager
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Tasks - Career SEO Manager
These are the tasks of a SEO Manager
Qualitative content creation
Analysis of keywords and internet trends
Strategy development for the integration of keywords and topic content
Evaluations (GoogeAnalytics, Piwik, etc.)
Off-page measures to increase traffic on the website
On-page - optimizations
Improvement of user-friendliness and structure optimization of web pages
The SEO Manager often cooperates with other companies to achieve greater success. Also minor quality checks such as the functionality of the website and links, as well as load times and bugs belong to the area of responsibility. Which topics interest the user and which keywords are used? Corresponding answers are provided by means of optimization measures such as the adaptation of picture titles and the reformulation of texts.
The basics for these steps are already learned by an SEO Manager during the training.
In order to keep the hit rate high in the long term, it is important to regularly analyze the current search structures of the Internet users and to keep an eye on the websites of the competition. Accordingly, the SEO Manager has the task to develop campaigns for new keywords and to implement them in a timely manner.
Summary - Career SEO Manager:
SEO Manager - (Job / Job) from ALPHAJUMP
4. How much does a SEO Manager make?
SEO managers are in great demand, which is due to the competitive pressure of the competitors and the increasing importance to maintain good ranking results in the online search. Well-founded knowledge and experience in the online area help to raise the salary opportunities right at the beginning. In line with the breadth of the area of responsibility, an SEO Manager can count on a starting salary of around EUR 30,000, which can increase to as much as EUR 60,000 as work experience and skills increase. Especially the classification of the importance of the SEO topic within the corporate identity of the company contributes significantly to the salary and is higher for Internet-based companies than in the agencies.
Here you will learn more about the starting salary and the salary development as SEO Manager.
5. How do I apply as a SEO Manager?
The job of the SEO Manager is still relatively young and therefore no concrete training or study directly prepares for the job. The basis is a study with a focus on marketing or computer science with corresponding training for the SEO area. If you already have experience in online marketing, this can also be the applicationbecause SEO managers are often in direct contact with the marketing sector and the search engine optimization measures are also geared towards increasing the revenue generated by website traffic. Frequently, newcomers from journalism also form the basis for a successful SEO manager due to the editorial tasks and the creation of the web content, if these competences have been supplemented by the SEO area. It is particularly important to show his enthusiasm and knowledge for online topics and to follow the latest trends. So you can not only convince yourself as an applicant to SEO Manager, but also to place the company's website in the ranking accordingly and to stand out from the competition.
Tips for applying to SEO Manager after training:
If you have already focused on the SEO Manager in your academic training and have concentrated on specific tasks, then put a special focus on the application as well. Concentrate in the application on what is good for you and the training content that you want to continue to deepen later.
Other professions in the marketing industry:
Marketing Manager
Online Marketing Manager
Social Media Marketing Manager
Performance Marketing Manager
marketing Officer
Content Manager
marketing assistant
Trainee in online marketing
Event Manager
Copywriter
PR Manager
Brand Manager
More tips and tricks for your application to SEO Manager:
ALPHAJUMP will show you how to write a convincing letter of motivation and an appealing CV . Here you will find everything about the topic application.
6. Conclusion
As you can see, the job of SEO Manager is very exciting. Below we have the most important information at a glance for you.
The SEO Manager have the task to bring the corporate website in the search engine ranking on page one. So he takes measures to improve the natural placement and findability of the website.
Suitable study programs can be found in business administration, economics, media management or marketing
Programming skills.
On average, 5-10 applicants apply for an advertised position.
SEO managers earn between 32,000 EUR and 62,000 EUR.
Also, in reality, there are many competitors in the product ideas that have been successfully introduced in the market. The market is expanding from this early point of success, but it is necessary to fight with the commutation, commodification that begins at the same time.
In order to maintain the most important uniqueness linked to benefits, how to avoid commodification with "Communication Ideas" while upgrading "Product Ideas" and how to strengthen "Product Ideas" for follow-up products and services ... The marketer will play the role of .... Broadly speaking, understanding and empathy for "product ideas" is what creates the brand. It is not about creating a brand with "communication ideas".
If you have a large capital and sales force, if you can find a large existing market, you may be able to win with only basic benefits, even if you are weak. Even if the product is close to a commodity, it is a way to create a "communication idea" that allows customers to feel uniqueness and benefits, create a large media investment, and a place to experience and buy and win. Even if it is an originality that is difficult to recognize, it is possible to cultivate a brand by promoting 360-degree communication on a large scale by suppressing the shape and design of the package, naming, TV commercials, PR, digital measures, and retail stores.
However, in reality, most companies and ventures do not have such large-scale resources, and I think that it is difficult to apply such a quantity strategy. Also, it is not easy to develop strong communication ideas. As a marketer, you will need some experience of trial and error, and it is very difficult to develop human resources for that. Even if you hire mid-career, it is a reality that there are not many people who meet your needs.
If you ask an advertising agency, the difficulty remains the same. In the first place, for products with weak product ideas, devise good communication, and if you are throwing it to an advertising agency, there is no way it will lead to sales growth.
Even in the market environment, products and services with weak uniqueness are becoming less and less usable. In the 80's, 90's, and 2000's, it was easy to get a lot of attention from the media and to talk about it on a daily basis, simply by appointing famous talents. When EC was in its early days and distribution was limited to stores, information distribution was also limited to four mass media, and the amount of information itself was small, so a slight difference (weak uniqueness) served as news to many customers Arrived.
The smartphone spreads with the launch of the iPhone in 2007 as one opportunity, the volume of information distribution will increase dramatically, the route of information acquisition will also spread, and it will not be noticed in the "idea" there and will be buried in no time It became like this.
A variety of new communication methods have been proposed focusing on the digital field, such as social marketing, influencer marketing, and buzz marketing, but without strong "product ideas", products and services will be widely disseminated in this way there is no. If you invest, the number of impressions and the number of plays will certainly increase and the information itself will seem to spread, but it will not lead to a big cognitive formation and purchasing. Even with 20 million impressions and 3 million views of the video, as far as I know, there aren't many cases that resulted in significant sales.
These techniques are not a problem. However, just appealing the comparative advantage of products that are only relative value means that the era has become insufficient as a strategy. It was a time when the idea itself of benefits with uniqueness was questioned.
I explained "product ideas" and "communication ideas" that are important in marketing, but there is one more important thing to success in marketing. It is early cognitive formation.
Even if a product idea with strong uniqueness and strong benefits can be developed, it is often the case that the imitating followers lose the position and become a niche similar brand. Mercalli is also a late-on fleas app, and "skin lab" was also a late-on as a hyaluronic acid based lotion, but it gained early cognitive formation and became category No. 1.
On the contrary, Smart News, Japan's first news app, debuted in the world with strong uniqueness and benefits and was accepted, followed by the recognition of the competition that appeared later, and stagnated as a niche brand in danger By the way.
In various categories, many of the top brands are, in fact, generic products for their "product ideas". This fact illustrates the importance of cognitive formation speed.
In many cases, you may not be able to sell because you can not make enough recognition, but you can often stop investment just because the apparent increase in sales has stopped. If you do not calmly decide whether the "product idea" itself has a problem or lack of cognition, it will mean picking up growth opportunities on your own.
As an example of making a breakthrough by making use of the speed of cognitive formation, “Time Machine Management”, which Softbank has been doing, is famous. We will quickly identify strong "product ideas" that are emerging all over the world, develop them as our own service in Japan, and create recognition of that category before the main family enters Japan.
In fact, we can see the same strategy in China. Although China, YouTube, Facebook, Amazon, and Twitter have not yet entered China, but Chinese companies such as Baidu, Alibaba and Tencent have developed similar services to monopolize China and their overwhelming profitability To acquire overseas companies and make inroads into the world. This is a result of the Chinese government's policy, "Because we can not enter internet services from abroad for defense reasons", and enable "time machine management" for Chinese companies. For Chinese people, Google, YouTube, Facebook, Amazon, and Twitter, all of which you see overseas, are nothing more than services you have seen in China.
There are many similar cases other than digital ones. In the carbonated beverages market, Coca-Cola is the world's No. 1 in the world, but in the Middle East and in some Asian countries where the expansion was delayed, Pepsi Cola, which advanced early, formed recognition first, and it was long for No. 1 Has maintained its position. The overwhelming No. 1 McDonald's in the hamburger chain has similar experience in each country. In England, where the market has been delayed, a local hamburger chain called Wimpy has been overwhelmingly no. It was one. In England at the time, Wimpy is a delicious fast-food hamburger, and McDonald's was the weak second best of the product idea at the time of its expansion. McDonald's gradually took the lead with the subsequent massive investment and Wimpy's missteps, but the delay in the early hamburger chain's cognitive formation required a lot of investment and time.
In other words, in addition to strong product ideas and communication ideas, it can be said that "early recognition formation with target customers" is the three elements of success (Figure 4). Also, from the viewpoint of followers, if you have products or services that are lagging behind in their recognition, while having excellent product ideas, develop products in-house and get recognition at once, take away categories. Is possible. From the point of view of the customer, regardless of whether it is a home marketer or not, the competitor who quickly formed recognition will dominate the category as a real thing, unless there is a special entry barrier such as patent technology or government regulation.