A Search Engine Optimization (SEO) manager is responsible for planning, implementing, and controlling all actions that bring the company website to the top of the search engine ranking. What makes a SEO planner
And what skills are necessary to succeed as an SEO manager? ALPHAJUMP tells you.
Job as SEO Manager - Working in Search Engine Optimization
What makes a SEO Manager and what skills and competencies are necessary to be successful as an SEO Manager in the job? The tasks include all measures to make the company website appear as high as possible in the ranking of the search engines.
Contents:
SEO Manager: Definition
Training & Requirements
tasks
Salary and earnings
canditature
Conclusion
You are looking for a job in SEO Management ? At ALPHAJUMP you get free job offers and job requests from employers looking for SEO managers.
1. Definition "SEO Manager"
SEO is the abbreviation for Search Engine Optimization and is translated with search engine optimization. The name is in this case also program, because as SEO manager one is responsible for making the company website appear in the ranking of the search engines as far as possible. Experience has shown that when searching online through Google, Bing and Co., only the results on the first page are usually taken into account. Thus, measures to improve the natural placement and thus the findability of one's own website in comparison with the competition have become more and more important in recent years.
In many cases, search engine optimization is also a sub-discipline of online marketing, as the measures are used specifically to draw attention to one's own website and thus to increase earnings in the long term. To do so, the SEO Manager first examines and analyzes current trends and online practices in order to develop a strategy based on these results. This helps to better rank the search results. The goal here is to cleverly choose the keywords, also called keywords, to guide future customers to their own website during the online search and to imply a buying process. Analysis tools help the SEO Manager to have an overview of the data and to optimize the strategies in the on-page and off-page area.
The profession of SEO Manager is also often referred to as an SEO Specialist or Search Engine Optimizer. Related names with a focus on marketing and advertising are SEA (Search Engine Advertising) and SEM (Search Engine Marketing)
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how do I become an SEO Manager?"
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2. Which requirements and competences are necessary for the job as SEO Manager?
In order to carry out the profession of the SEO manager, some competences are indispensable. A strong affinity for the topics of the Internet, technology and programming skills are required, beyond this knowledge in the popular content management systems also have an advantageous effect. Since these topics are very fast-paced, a steady commitment to this additional requirement is the SEO Manager. In order to develop an effective ranking strategy and to generate statistics accordingly, an analytical thinking and a high affinity to numbers are indispensable. The implementation of these also requires experience in project management and a goal-oriented approach as well as organizational skills.
For the content classification of the topics a commercial understanding and competences in the area of marketing are also necessary. Also editorial skills for the creation of the texts should be brought along. These are often demanded in the presentations, so that in addition to their own communication skills should be mature. As an interface between the external service providers and the marketing department, flexibility and teamwork are required to bring different topics in line.
2.1 Training as SEO Manager:
The necessary school skills are often achieved by further education on the basic courses in the field of IT and marketing, since a direct training as SEO Manager in the form does not yet exist. Since 2018, however, there is the training occupation "specialist in e-commerce", this training brings very competent SEO's. Due to the high level of technology and Internet content changes, they need to be constantly updated to continue delivering good results.
Also an academic education can be a way to SEO Manager. Through a communication or IT study you can get one step closer to your goal.
Overview - Career SEO Manager
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Overview - Career SEO Manager
2.2 Competences Must:
Technical and Internet affinity
programming skills
Analytical mindset
marketing knowledge
Presentation techniques & statistics
2.3 Competences Can:
organizational skills
good English knowledge
Handling CMS
Editorial experience
Considerable communication ability
Customer-oriented way of working
Resilience & flexibility
3. What tasks does an SEO Manager have?
The tasks of a SEO Manager are designed to increase the traffic on your own website and to promote your own content and also to increase the advertising revenue. To achieve this, two sub- disciplines have to be fulfilled: on-page and off-page optimization . The former includes all measures relating to the contents of its own website. This includes above all a relevant content creation and the optimization of the page layout. The task of the SEO Manager is to analyze keywords and incorporate them into the content. In the off-page optimization, links to other websites are created next to increase their own awareness.
Tasks - Career SEO Manager
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Tasks - Career SEO Manager
These are the tasks of a SEO Manager
Qualitative content creation
Analysis of keywords and internet trends
Strategy development for the integration of keywords and topic content
Evaluations (GoogeAnalytics, Piwik, etc.)
Off-page measures to increase traffic on the website
On-page - optimizations
Improvement of user-friendliness and structure optimization of web pages
The SEO Manager often cooperates with other companies to achieve greater success. Also minor quality checks such as the functionality of the website and links, as well as load times and bugs belong to the area of responsibility. Which topics interest the user and which keywords are used? Corresponding answers are provided by means of optimization measures such as the adaptation of picture titles and the reformulation of texts.
The basics for these steps are already learned by an SEO Manager during the training.
In order to keep the hit rate high in the long term, it is important to regularly analyze the current search structures of the Internet users and to keep an eye on the websites of the competition. Accordingly, the SEO Manager has the task to develop campaigns for new keywords and to implement them in a timely manner.
Summary - Career SEO Manager:
SEO Manager - (Job / Job) from ALPHAJUMP
4. How much does a SEO Manager make?
SEO managers are in great demand, which is due to the competitive pressure of the competitors and the increasing importance to maintain good ranking results in the online search. Well-founded knowledge and experience in the online area help to raise the salary opportunities right at the beginning. In line with the breadth of the area of responsibility, an SEO Manager can count on a starting salary of around EUR 30,000, which can increase to as much as EUR 60,000 as work experience and skills increase. Especially the classification of the importance of the SEO topic within the corporate identity of the company contributes significantly to the salary and is higher for Internet-based companies than in the agencies.
Here you will learn more about the starting salary and the salary development as SEO Manager.
5. How do I apply as a SEO Manager?
The job of the SEO Manager is still relatively young and therefore no concrete training or study directly prepares for the job. The basis is a study with a focus on marketing or computer science with corresponding training for the SEO area. If you already have experience in online marketing, this can also be the applicationbecause SEO managers are often in direct contact with the marketing sector and the search engine optimization measures are also geared towards increasing the revenue generated by website traffic. Frequently, newcomers from journalism also form the basis for a successful SEO manager due to the editorial tasks and the creation of the web content, if these competences have been supplemented by the SEO area. It is particularly important to show his enthusiasm and knowledge for online topics and to follow the latest trends. So you can not only convince yourself as an applicant to SEO Manager, but also to place the company's website in the ranking accordingly and to stand out from the competition.
Tips for applying to SEO Manager after training:
If you have already focused on the SEO Manager in your academic training and have concentrated on specific tasks, then put a special focus on the application as well. Concentrate in the application on what is good for you and the training content that you want to continue to deepen later.
Other professions in the marketing industry:
Marketing Manager
Online Marketing Manager
Social Media Marketing Manager
Performance Marketing Manager
marketing Officer
Content Manager
marketing assistant
Trainee in online marketing
Event Manager
Copywriter
PR Manager
Brand Manager
More tips and tricks for your application to SEO Manager:
ALPHAJUMP will show you how to write a convincing letter of motivation and an appealing CV . Here you will find everything about the topic application.
6. Conclusion
As you can see, the job of SEO Manager is very exciting. Below we have the most important information at a glance for you.
The SEO Manager have the task to bring the corporate website in the search engine ranking on page one. So he takes measures to improve the natural placement and findability of the website.
Suitable study programs can be found in business administration, economics, media management or marketing
Programming skills.
On average, 5-10 applicants apply for an advertised position.
SEO managers earn between 32,000 EUR and 62,000 EUR.