Practical communication scenario commentary (2nd): "single-lens reflex camera potential customers coupon program."
"Useful from today! ~ Practical communication scenario created sheet" sample scenario describes the second time I will explain the "single-lens reflex camera potential customers coupon program".
We picked up a "single-lens reflex camera" as a product to pick up. Because of the relatively expensive, also feel that I want you to look at the product information, it is a commodity it is difficult to determine the purchase on the spot. This coupon program has the effect to "boost the purchase decision" of difficult products so the "impulse buy".
So, we tried to assemble a "'re wondering will kana? And buy" communication scenario for customers of such a latent state.
This prerequisite is the following two points.
- (it does not matter service) product web site side has been published.
- that settled in online can be completed if possible
Let's say.
mascenario02
<Measures point of>
Marketing initiatives that have been personalized in the Web, your contact information (name, e-mail address, phone number, etc.) from the acquisition of the that is the start is common. Did not get the contact information, the "I do not know who he is" state of the customers in https://home.gamer.com.tw/kianio marketing terms, anonymous read : is called the (Anonymous anonymous).
For this "I do not know who he is" state of the customers (anonymous read), that are frequently visited for a period of time to see the access analysis tool is the is seen, therefore it is anonymous, browsing of individuals marketing measures based on the behavior was a difficult man who beat.
You can approach this people is the technology of CXM (Customer Experience Management), such as "HeartCore CXM". By using the CXM, Cookie information possessed by the user to grasp the number of views to the site to the key it will be possible not to put out the best content.
To classify what people from the Cookie information
Not only visit to the site, (Taking as an example the camera, "was browsing the pages of specifications and specifications," such as "to view the page of the exhibition event") by viewing situation specific content page out of a combination of since it is also possible to divided, so far had gotten away without having to purchase anonymous lead against, is not the provision of information such as the last boost to pin point it becomes possible.
In this example, we have a scenario in which to issue a limited discount coupon only to users who meet certain conditions. It would be may be a discount coupon that can be used to issue the day if the EC site, will not may be as store-induced type of coupon if the company you have a store of real. However, as a condition of the coupon issue, please do not forget to get the contact information such as e-mail address or your name.
< The first time to "financial instruments (such as loans and insurance) document request's follow-up program."