Strategic marketing refers to integrated marketing from a management perspective. In particular, the perspectives of adapting to innovations in the market environment and creating an organizational “selling mechanism” relate to initiatives as a corporate organization that go beyond functional measures. Until now, the focus has been on competitive market strategies and market adaptation strategies, but in recent years, there has been more work in terms of relationship marketing in a mature environment. Management directive close to the philosophy has been struck from customer satisfaction to customer loyalty.
We will respond appropriately to each of these thematic areas based on an integrated perspective of strategic marketing. In particular, a series of concepts ranging from marketing plans to sales management, marketing audits, and restructuring of product market strategies are expanding the scope of application of service goods, mainly production goods.