In content marketing, we will introduce the mechanism for finding potential customers.
What information is useful to the user? What content do you need? How is the content management system? We deliver information that answers common questions of content marketing!
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Pros and cons of creating videos with crowdsourcing
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While the needs for using videos such as advertisements, sales tools, and in-house training have increased, the number of clients making video productions is also diversifying.
As in the past, it is not the only way to request an advertising agency, but recently more and more people are using crowdsourcing to request production companies and freelancer video creators to produce videos.
This time, let's introduce the features of each video production client and the advantages and disadvantages you want to know when using crowdsourcing.
1. Know where to request video production
I think that there is not much to deal directly with video production companies for general companies. That's where they come in: “requests” that introduce you to a production company, or control in between.
The clients can be roughly divided into three categories: advertising agencies, web production companies, and crowdsourcing.
Advertising agency
Professionals in video production, mainly advertising. The famous video creators and the appointment of talents and celebrities are also led by advertising agencies, and they support high quality video production.
In addition, I am also good at media mixes linked to multiple media such as newspapers, magazines, and the Web as well as videos. Therefore, production costs tend to be high.
Web production company
If the main thing is video production to be uploaded to websites and SNS, it is best to consult a web production company. Depending on the purpose of the animation, such as in-house training and sales tools as well as advertising, we can respond flexibly.
However, since the main business is web production, quality may not be secured if the company has little experience in video production and know-how. Also, since most companies outsource, there is one side that costs are high.
Crowdsourcing
It is a service that connects with a client through a website that many video creators register. We respond to a variety of video production according to the client's purpose, quality request and needs.
In crowdsourcing services, there are services provided by the operating company as a point of contact, and services in which the client mainly interacts with the production company are available.
2. Advantages of Asking Crowdsourcing for Video Production
Of the three types of clients listed above, the use of crowdsourcing has recently increased. The reasons are summarized in the following benefits:
(1) The production cost can be reduced
There are many creators not only corporations but also individual image creators, and they can produce videos at a reasonable cost compared to asking companies such as advertising agencies and web production companies.
(2) We can cope with various video production
As video creators with various achievements and backgrounds are registered, creators who are good at the client's purpose (advertisement, company guidance, human resource development, etc.) will handle the production.
(3) Short delivery time also possible
With regard to delivery time, you can select a video creator according to the client's convenience, so it will respond more quickly and flexibly than advertising agencies and web production companies.
3. Disadvantages of requesting crowdsourcing for video production
While there are benefits, you should be aware of the following when using crowdsourcing:
(1) There is a difference in quality
In addition to differences in the skills of creators, in crowdsourcing where orders are made on a one-by-one basis, the same producers may not handle the next work again, which may lead to differences in overall video quality.
(2) It is difficult for detailed requests to be transmitted
Communication with video creators is mainly by phone and email, and there are few direct meetings and talks. Because of this, it is difficult to convey detailed nuances and requests, and the video may not complete according to the image.
(3) Intermediate margin occurs
Crowdsourcing services, in which the operating company provides window support, incur a fee under the name of the introduction fee or support fee for creators. It will be higher by the middle margin than direct trading.
4. Summary
You may be considering crowdsourcing to reduce video production costs.
However, what is important is the purpose of "what is the purpose of making video?" Emphasis on cost not much at the expense of quality, as a result, if you can not achieve your goal, you will end up falling at the end of the day.
In order not to do so, it is also important to look at the production results of video creators and production companies and research the place that is perfect for the quality that the company wants.
Therefore I would like to recommend the matching platform "MoviePrint" of a movie production company. You can see the results of the video production company in a list, and you can choose the production company that matches your desired quality. You can trade directly with the production company, so it is easy to communicate detailed requests, and the commission to the management company is free, so you can make it more reasonable.
In this way, with MoviePrint, which overcomes the disadvantages of other crowdsourcing services, why not find a video production company that works for you?
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